Skip to content
VSWVersusware

Mailchimp

freemium

Build email campaigns, organize audiences and automate follow-ups.

Visit website Write a review
Add to compare

Available on

Independent editorialAI-assistedUpdated

Unclaimed profile · Claim this product

Inside Mailchimp

2 product images

Designing a personalized email campaign

1 / 2

Official vendor product previews. View sources

What is Mailchimp?

Mailchimp is an email marketing platform for creating campaigns, managing subscriber audiences and following up with customers. Templates and a visual builder help prepare messages, while segments and automated flows decide who receives them and when. Reporting connects those activities with audience engagement and campaign results.

Compare plans using both contact count and sending frequency. A growing list can change the subscription price even when the campaign workflow stays the same, and exceeding paid allowances can create overage charges. Standard becomes relevant for richer automation and personalization; SMS and transactional email are additional product choices rather than unlimited inclusions in an ordinary email plan.

Free plan
Available
Pricing model
freemium

What stands out

  • Campaign design, audiences and reporting are connected in one workflow.
  • Templates and integrations support common small-business marketing needs.
  • Automation and segmentation allow more targeted follow-ups than a single broadcast list.

Plan limits

  • Free is limited to 250 contacts and 500 monthly sends.
  • Paid pricing increases with contact volume, and overage charges can apply.
  • Advanced automation, AI and custom-coded sending are plan-dependent; SMS and transactional email are separate.
No verified community reviews yet

Mailchimp features

4 features · 2 categories

Core workflow

2

Control and collaboration

2

Plans & pricing

USD regular starting rates, excluding the temporary 50% introductory promotion. Essentials and Standard figures use 500 contacts; Premium has a different starting contact tier. Contact volume and send limits affect price. Paid overages can apply; Free sending pauses when a limit is exceeded. SMS and transactional email have separate pricing.

Prices in USD

Free

Basic email marketing for a small list.

$0

up to 250 contacts

  • 500 monthly sends
  • 250 daily sends
  • 1 seat

Essentials

Campaign testing and scheduling.

From $13

per month · 500 contacts

  • Monthly sends: 10× contact tier
  • 3 seats
  • Up to 4 automation flow steps

Standard

Richer automation and personalization.

From $20

per month · 500 contacts

  • Monthly sends: 12× contact tier
  • 5 seats
  • Generative AI and custom-coded email sending

Premium

Higher-scale marketing and support.

From $350

per month

  • Unlimited seats
  • Monthly sends: 15× contact tier
  • Priority support

Source: vendor pricing · Updated

View official pricing

Mailchimp FAQs

How many contacts can I keep on Mailchimp Free?

Free supports up to 250 contacts, with 500 monthly sends and a 250-send daily limit.

Official pricing

Why can my Mailchimp bill increase?

Pricing depends on contact volume and email allowances. Growing your contact tier or exceeding a paid limit can increase charges.

Official pricing

Does Mailchimp have a mobile app?

Yes. Official iOS and Android apps support managing marketing work and checking results away from the web application.

Official product information

Community reviews

Write a review

Be the first to share your experience.

Customer reviews are checked before publication.

Sources & editorial

How we review software

VSW editorial research · AI-assisted. Researched from official vendor sources. Editorial research is separate from customer ratings.