Clay
freemiumBuild a richer prospect picture and turn it into a GTM workflow.
Independent editorialAI-assistedUpdated
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2 product imagesWork-email enrichment across providers — vendor preview.
Official vendor product previews. View sources
What is Clay?
Clay connects data enrichment, AI research and workflow orchestration for sales and go-to-market teams. Use it to combine prospect information, monitor signals and prepare more relevant outreach around your CRM.
- Free plan
- Available
What stands out
- Find missing prospect details by trying several enrichment providers in one workflow.
- Turn account research and buying signals into more relevant outreach.
- Bring your own provider API keys and connect enrichment to your existing GTM stack.
Plan limits
- Free tables stop at 200 rows; phone enrichment starts on Launch.
- Actions and data credits have separate allowances. CRM auto-sync requires Growth or above.
Clay features
5 features · 1 categoriesBrowse all 5 features
Core capabilities
5
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Waterfall enrichment
All plansCombine multiple providers to fill gaps in prospect and company data.
Plan detail: Free excludes phone-number enrichment.
Product overviewChecked -
AI research agents
Research target people and companies with Clay’s agents.
Product overviewChecked -
Signals and intent
Follow changes that can inform account timing and prioritization.
Product overviewChecked -
Workflow orchestration
Connect research, enrichment and activation steps into repeatable GTM plays.
Product overviewChecked -
Sales activation
Depends on workflowUse sequencing, CRM enrichment and audience activation around the resulting data.
Plan detail: CRM auto-sync and enrichment start on Growth.
Product overviewChecked
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Plans & pricing
Start free, then scale by workspace usage. Launch starts at $185/month and Growth at $495/month on monthly billing. Annual plans show lower monthly equivalents. Actions run workflows; data credits buy enrichment. Larger usage tiers and credit top-ups cost extra.
Prices in USD
Free
Explore enrichment and AI research.
$0
free workspace
- 500 actions/month
- 100 data credits/month
- 200 rows per table
- Unlimited seats
Launch
Build prospecting workflows.
$167
per workspace/month · billed annually
- 15,000 actions/month starting tier
- Phone enrichment and signals
- Up to 50,000 rows per table
Starting price; included data credits and larger usage tiers vary.
Growth
Connect research to your CRM.
$446
per workspace/month · billed annually
- 40,000 actions/month starting tier
- CRM auto-sync and enrichment
- HTTP APIs and webhooks
- Web intent signals
Enterprise
Run a larger GTM operation.
Custom
annual contract
- Custom actions and data credits
- SSO and role-based access
- Dedicated growth strategist
Source: vendor pricing · Updated
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Sources & editorial
How we review software- Product overviewChecked Oct 9, 2026
- Plans and usage limitsChecked Oct 9, 2026
- Official enrichment product previewsChecked Oct 9, 2026
VSW editorial research · AI-assisted. Researched from official vendor sources. Editorial research is separate from customer ratings.